This Childhood Cancer Awareness Month (September), The Kids’ Cancer Project is honouring children with cancer and the community supporting them with the return of their annual fundraising campaign, ‘The Better Challenge’.
With a focus on better care and better outcomes for cancer patients, The Better Challenge is also designed to ‘better’ the participant, encouraging active and outdoor activity. Supporters of The Better Challenge will sign up to run, walk or roll 90kms throughout September, backed by community fundraising.
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The number 90 has been selected to represent the 90 children who are diagnosed with cancer every month in Australia. The cancer treatments children receive can be toxic, leaving them with lasting health issues up to 90% of the time. The Kids’ Cancer Project is calling on Aussies to come on board to help create change for all children diagnosed with this devastating disease.
After an incredibly successful inaugural year in 2021, The Kids’ Cancer Project aims to double the donations from last year with an ambitious goal of $2,000,000 for children facing childhood cancer and they need the help of fellow Aussies to get there!
CEO of The Kids Cancer Project and ex Wallabies player, Owen Finegan says, “We were overwhelmed with the success and community support of The Better Challenge in 2021 and look forward to smashing our $2 million goal in 2022”.
Alongside Aussies, Owen will again be partaking in The Better Challenge this September and encourages everyone to join him by rallying a group and completing this challenge together.
With research the only way towards a cure, The Kids’ Cancer Project is committed to funding a breadth of scientists and research projects that investigate childhood cancer and treatment options. The Kids’ Cancer Project has recently helped fund educational program, ‘iBounce’ that aims to improve child cancer survivors’ health knowledge and encourage them to undertake regular physical activity.
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Dr Lauren Ha, an accredited exercise physiologist and post-doctoral researcher at UNSW, developed iBounce to be a distance-delivered digital education program that encourages children to get physical following their cancer treatment. The results from the pilot study, published in the Journal of Medical Internet Research (JMIR Cancer) show the program’s promise to engage childhood cancer survivors and their families in healthy lifestyle behaviours.
“iBounce is an accessible tool made for childhood cancer survivors to learn about the importance of maintaining good physical health and to participate in physical activity on their schedule,” Dr Ha says. “It has the potential to educate survivors and their families in positive health behaviours at home, no matter where they reside.”
Alongside the positive impact of iBounce, there is no better time to kick off The Better Challenge than this September. It’s a rewarding fitness challenge, but even Better.
Source: The Kids’ Cancer Project
