Australian medtech company, AdvanCell Isotopes aims to revolutionise cancer treatment with its newest innovation, the AdvanCell Isotopes 212Pb Generator, designed in collaboration with Design + Industry. The world’s first alpha isotope bench-sized generator won the Australian Good Design Award of the Year for 2022 in September 2022.
AdvanCell’s Generator is a world-first alpha isotope generator which addresses the greatest unmet need in targeted alpha therapy – the reliable and scalable supply of isotopes.
Enabling scaled production, and time sensitive delivery of isotopes, the design is a game-changer for cancer patients globally.
The generator produces clinical doses of high-value Alpha 212® (Lead-212) for use in targeted radionuclides therapy for prostate and several other cancer treatments. Due to Lead-212’s short half-life (approx. 10.6 hours), transporting, storing and administering the isotope is time sensitive. The Isotope Generator will save countless hours and lives by eliminating the challenges associated with long-haul transportation and storage. Currently, cancer treatment isotopes are produced in Nuclear Reactors such as Australia’s OPAL – it’s the size of a small bedroom and produces the most widely used isotope in nuclear medicine, which is in short supply.
Dr Brandon Gien, CEO of Good Design Australia and Chair of the Awards says, “Great design is all about solving meaningful problems that will have a profound impact on our lives and that’s exactly what this product does.
“AdvanCell’s Generator is a revolutionary product that is going to have a remarkable impact on the lives of many people. The attention to detail in the design of the device is exemplary, the use of materials and thoughtfulness about the experience of the user are a real highlight as is the use of recycled materials to create the actual isotopes. Two other astounding features include the fact that this product replaces a machine the size of a small bedroom and it negates the requirement to source radioactive elements from Russia, thus securing supply of this precious resource,” Dr. Gien went on to say.
“Despite dedicated efforts of researchers in the field, this level of breakthrough is rare and deserves recognition for its massive contribution to the medical industry and more specifically, towards the progression of cancer treatment,” said Dr. Gien
The Australian Good Design Awards recognises design excellence across broad sectors and industries and covers everything from the design of products we use each and every day, the services we interact with, the places and spaces we occupy, to the design of the processes and systems that underpin business, industries and economies right through to projects in the social innovation space.
The program celebrates the best in design and architecture across 11 main design disciplines spanning more than 30 categories. The 2022 Awards Jury involved more than 70 design experts from Australia and around the world who evaluated more than 900 submissions.
Source: www.good-design.org