We are posting this fabulous explainer video from BBC Knowledge because we love it! Winner of the Bronze award at this years “Information is Beautiful” Awards.
As Will Samuel, lead designer and animator on the project explains, the approach taken wasn’t just to look into a scientific future. “We needed to find a graphic style to communicate the beauty and intricacy of DNA. We wanted to create nostalgia; taking the audience back to the days of textbook diagrams and old science documentaries, such as Carl Sagan’s COSMOS and IBM’s POWER OF TEN (1977). Using the double helix circular theme as a core design we focused on form, movement and colour to create a consistent flow to the animation, drawing on references from nature, illustrating how DNA is the core to everything around us.”
Three minutes is a short time to explore a subject where most doctorates only scratch the surface, so writer Andrew S. Walsh teamed up with molecular biologist Dr Matthew Adams to distil the script down to the most fundamental elements required to understand not only DNA’s form and function but how our understanding of these discoveries has affected the wider world. While this length may feel restrictive, the team found that this limitation acted as a lens, focusing the piece on the essentials.
The Explainer series is designed to intrigue and inform, encouraging those who discover the documentaries to further explore through links to additional information found on the BBC website.